Log · Our own measurement
Log: how our own AI visibility is going, read by read
By Kristian Stig Henriksen · Dear Future
We measure our own site with the same method we measure clients with: 120 questions, two assistants, every day. This page is the log. It shows the starting point, what we changed and when, and what moved, with the same reservations that apply to any other measurement. No client data; only our own numbers.
Next update: after the read on 16 September 2026.
30 August to 6 September 2026
The starting point: almost zero
Five citations in the first four days, then none; all from Gemini, none from ChatGPT. Share of voice 0% on each of the ten questions with the largest gap. Competitors were cited around sixty times a day on the same questions. Measured with 120 questions, two assistants, every day.
Two things outside the measurement explained a lot: Google had not fetched the site since 26 August, because the sitemap did not say when anything had changed, and Bing had none of the pages in its index. ChatGPT searches through Bing.
7 and 8 September 2026
The first citation from ChatGPT
ChatGPT cited our English articles index in a Danish answer about AI visibility resources, and again the next day on a related question, this time as the only source among the tracked providers. The model presented us as a collection of English articles in a Danish list. The Danish page has the same content; the difference is which of our addresses the model has fetched.
It happened while Google still had not fetched anything since 26 August. The lesson sits at the top of the list below: the AI assistants' crawlers are not Google's.
31 August to 8 September 2026
What we changed, and when
31 August: the AI SEO guide extended with provider types, price drivers and a checklist. 1 September: the platform comparison extended with a table, and the same day a rewrite of every page's meta description. The latter was a mistake for the measurement: it put every page in quarantine at once and made two running tests unreadable.
3 September: a search field on the site that finds answers in the guides. 7 September: dates in the sitemap, an llms.txt and a control group of questions we leave alone. 8 September: six new guides, including this log and the guide to the confidence interval.
Next reads
What we are waiting for
10 September: has Google fetched the site again? 16 September: first combined read of the sprint, against the control group. 21 September: has a Danish address been cited? 30 September: full read with 7-day windows and intervals. This page is updated after each of them.
What we have learned so far
- A citation can arrive from ChatGPT while Google has not fetched the site for two weeks. The AI assistants have their own crawlers, and the work of getting cited must not wait for Google's index.
- A change on every page is many interventions at once. It disturbs every running test and makes it impossible to say what worked. One change per round.
- Zero is not zero. Zero citations in 240 answers means somewhere between zero and about 1.6%. That is why there is an interval on every number, even when the count is zero.
Read on: the method behind the numbers, the confidence interval and what is in a report.
From our log to yours
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Get the analysis →Frequently asked questions
Are there examples or cases of brands that have improved their AI visibility in Denmark?
This page is our own: a Danish site, measured from zero with the same method we use for clients. We do not publish client cases without permission, so our own is the case we can show with numbers, week by week.
Why show your own numbers when they are small?
Because the method has to be readable on a real example, and because small numbers are where the uncertainty matters most. A site that starts from zero shows what moves first, and how long it takes.
How often is the log updated?
After every planned read, typically every other week, and after larger changes to the site. The date of the next update is under the introduction.