Library
Articles and guides on AI visibility
Everything we have written about AI visibility in one place: the concepts, the measurement, the work and the tools. Every guide exists in Danish and English.
Understand the field
- What is GEO (generative engine optimization)?The definition, GEO vs SEO, and the five steps that work.
- What is an LLM? Explained in plain languageThe language model behind ChatGPT and Gemini, without the math.
- LLM SEO: visibility in AI answersThe discipline: why AI answers became a channel, and what moves it.
- What is MCP (Model Context Protocol)?The standard that connects AI assistants to your data: USB-C for AI.
- What is generative AI?The difference between AI, generative AI and a language model, and how the assistants find their answers.
- How Danes use AI in everyday lifeHow many, for what, and what it means for what they buy. With an honest answer on whether it is a paradigm shift.
Measure your visibility
- How to measure AI visibility (also in AI Overviews)The four numbers, the free approach, and when a change is real.
- Share of Voice in AIThe number that makes your visibility comparable over time and against competitors.
- The method: how the number is madeQuestion design, daily measurement, extraction and uncertainty, link by link.
- Confidence interval: what it is, and how we use itThe formula, a worked example, the Wilson interval, and when a change in AI visibility is real.
- Visibility in Google AI Overviews and AI ModeWhat they are, how often Danish searchers meet them, and how to measure your visibility in them.
- How to check your AI visibility yourselfA free five-step method: 20 questions, two assistants, seven days, and what a full analysis adds.
- What is in an AI visibility report?Prompt set, three signals, share of voice, uncertainty, sources, gap and roadmap, and what to do in week one.
- Log: our own AI visibilityThe starting point, what we changed, what moved. Updated after every read.
Win the visibility
- Get recommended by ChatGPTHow the assistant picks its sources, and the five steps from absent to recommended.
- AI SEO in Denmark: cost, difference and choosing helpWhat the work costs, and the five questions to ask any agency.
- Is AI visibility worth the money?Pricing models, minimum periods and a method for working out the return, without promises.
- Can you influence what AI says about your brand?Where the answers come from, where errors arise, the five things that work, and what you cannot change.
- AI visibility best practices: the checklistTwelve points on your own pages, sources, technology and measurement, each linking to the guide that goes deeper.
Choose a tool
- The best LLM tracking toolsAn honest comparison of Peec, Profound, Otterly and our own platform.
- Peec AI: what it is, and when to choose something elseA fair guide to the German platform, and when a Danish alternative fits better.
- Providers of AI visibility measurement and AI SEO in DenmarkAgencies and platforms, alphabetical and unranked, with a link to each provider's own page.
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